新／鮮 Fresh [台灣首映]
美國 USA / 2009 / 72 min / 導演 Director：Ana Sofia JOANES
2009 美國環境影展 競賽片
誠品信義10/31,12:30 誠品信義11/3,16:30 誠品信義11/6,11:00
美國農業及畜牧業的運作方式令人莞爾。由於市場需求，美國農業迅速發展為一個完全工業化、自動化的運作模式；所有東西都可以快速生長，快速地被製造，其後果是：黑心食品、環境污染、自然資源枯竭，以及營養過剩導致的肥胖問題。本片主角是一位城市農民，他以自然、有機的方式栽種、養殖，來對抗沃爾瑪這類大型量販店，小蝦米對抗大鯨魚是否成功？
Fresh celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, Fresh features urban farmer and activist, Will ALLEN, a 2008 recipient of the MACARTHUR “genius” grant and recently named one of Time’s 100 most influential people; sustainable farmer and entrepreneur Joel SALATIN, made famous by The Omnivore’s Dilemma, the best-selling book by Michael POLLAN, who is also featured in the movie; and, Kansas City supermarket owner David BALL, who is challenges our Wal-Mart-dominated economy every day by stocking his stores with products from local suppliers.
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